Production Features of the Lego Company History
The company began to expand in new frontiers of the toy industry. In 1971 LEGO started to target young girls with the introduction of furniture pieces and dollhouses; in 1974 it introduced its first real human figures, named Minifigures; and 1979 that expanded in to space with sets having astronaut minifigures, a brief history of the creation of the lego constructor rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of rings elements aimed toward young girls. This period also saw the creation of a managing structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen getting started the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1972s also noticed the introduction of a process that allowed customers to select certain bricks they needed to purchase and build their own types, rather than acquire pre-made products; this is popular with adults, as well as children. In the same decade, Seglar branched out into middle ages territory with the Castle theme, and in 1980 the company added its first coach sets to its selection.
In 1989 Lego presented the Pirate theme, and with it several pirate boats, desert islands and treasure. The business also widened its array of facial expressions, adding beards, eye pads and lip stick in addition to the normal two eyes and smile. Some elderly Lego coin collectors resented these types of changes, choosing the more simple faces of earlier models.
As Seglar expanded right into a huge international corporation, completely to find ways to meet the needs of their big name clients like Focus on, Wal-Mart and Toys ‘R’ Us, which demanded greater selections and faster delivery times. To maintain with these demands, the company began to reduce total production moment for new products by making more use of computerized assemblage systems.