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With a workforce that is mostly remote many companies have shifted to using technology for customer engagement, cybersecurity and enhanced operations. However, using technology to manage dynamic business requires more than just buying or adopting tools. It is crucial to integrate them into the business plan of your company.

Developing and managing an effective technology strategy requires many departments and people and the best method depends on what you’re trying to accomplish. Microsoft Dynamics, for example, can be used by the central team to consolidate their ERP program and CRM platform into one solution. This suite of Software-as-a-Service programs enables businesses to better serve customers, automate processes and increase productivity.

All parties involved must be on the same page in order for a technology-based implementation to function. This includes top management as well as the ultimate users. Marketing innovation and marketing to each of these groups is a challenge as they have different views and requirements. A successful implementation manager recognizes these differences and has plans for each of them in advance.

For instance, to overcome the opposition of opinion-makers Implementation managers might be able to sit the innovation near workers who can be trusted role models for others (neither extremely skilled nor poorly skilled). So those who are hesitant will see how simple it is to adapt and become more convinced of the potential of the new tool. Another technique is to get top management to take a simple symbolic action to show their support for the innovation. It could be as simple as a memo or a speech and sends an unambiguous signal that the company is serious about supporting the innovation.